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đźš— Auto Dealers Flag Supply-Chain Risks Amid High Inventory Levels

Overview: Rising Inventory, Falling Confidence

India’s automobile retail sector is sounding the alarm. The Federation of Automobile Dealers Associations (FADA) has warned of a growing inventory glut, with current stock levels rising to 55 days, well above the recommended threshold of 21 days.

This trend comes amid looming global risks, including:

  • Threats of
25% US tariffs on Indian auto components
  • Rare-earth material shortages critical for EV production
  • Ongoing supply-chain uncertainties and volatile demand patterns
  •  

    🔍 What’s Driving the Inventory Build-Up?

    1. Tariff Threats from the US

    The recent announcement by the US government to impose 25% tariffs on Indian goods starting August 1, including auto components, has made:

    • Exporters cautious in committing new production
    • Importers (US-based OEMs) delay or cancel orders
    • Component sourcing more complex for domestic assemblers

    📊 Impact: Indian component makers, especially in Pune, NCR, and Chennai, are seeing order revisions and delayed off-takes.

     

    2. Rare-Earth Material Shortages

    • EVs and advanced IC engines require rare-earths like neodymium and lithium
    • Disruptions in China’s supply (due to geopolitical tensions and export controls) are already slowing down EV production timelines
    • India's overdependence on imported raw materials is adding to the strain

    🔋 EV players are particularly vulnerable, and many dealerships report uneven deliveries.

     

    3. Demand-Supply Mismatch

    • Festive pre-builds created higher-than-usual inventories in Q2
    • Rural and Tier-2 demand has not picked up as expected due to monsoon delays and inflationary pressures
    • Consumer financing challenges (interest rates, NBFC tightening) further impact sales velocity

     

    FADA's Statement: "Course Correction is Urgent"

    FADA President Manish Raj Singhania emphasized:

    "Inventory holding of over 55 days is unsustainable for auto retailers. OEMs must immediately realign production to avoid financial strain across the value chain."

    He also urged:

    • OEMs to streamline dispatches
    • Government to intervene on import dependency for rare-earths
    • Export policy clarity amid US trade tensions

     

    🛠️ Key Risks for the Automotive Ecosystem

    Risk FactorImpact
    US TariffsOrder disruption, cost escalation for component makers
    Rare-Earth ShortagesEV production delays, import dependency risks
    High Inventory LevelsDealer cash flow strain, discounting pressure
    Financing HeadwindsLower retail conversion, especially in rural markets

     

    🔄 What Can Be Done?

    âś… For OEMs:

    • Recalibrate dispatches based on dealer off-take
    • Offer flexible inventory financing to ease dealer burden
    • Diversify component sourcing away from the US and China

    âś… For Policymakers:

    • Fast-track rare-earth mineral processing capabilities in India
    • Engage diplomatically with the US to protect auto exports
    • Boost PLI schemes focused on critical materials and electronics

     

    📊 Outlook for H2 2025

    The road ahead for Indian auto dealers is challenging. Unless OEMs act quickly, India’s festive season—a key sales period—could be marred by:

    • Heavy discounting
    • Marginal dealer profitability
    • Sluggish retail momentum despite inventory pile-ups

     

    With geopolitics shaking supply chains and inventory risk rising, India’s auto industry must pivot quickly to stay resilient. As FADA flags the warning, the industry now faces a choice: course-correct today, or stall tomorrow.

     

    UBS FORUMS

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